accomplish such a feat. Luckily for us, rachel and stan shared their story at content marketing world, implementing a cms in a global b2b organization. (note: although they used the term “cms” in the title, they later clarified that the term “content marketing platform” better matches what they are talking about.) related content hand-chosen: scaling content marketing: how csc puts the content center to work why they did it rockwell automation - a century-old company with more than 22,000 employees, the largest in the world dedicated to automation technology - generates a lot of marketing content.
This content (white papers, videos, case studies, brochures, ads, magazines, blog posts, etc.) was scattered across servers and hard drives around the world, and content processes were disconnected and uncoordinated. Editorial calendars were also whatsapp number list everywhere, as stan describes: the editorial calendar for our client magazine was on an intranet site. Our blog calendar was based on a shared drive in our uk office. Our case study program was run on a sharepoint site operated by our agency.
Content calendars were maintained by various business units on different shared drives and desktops. When tools and processes are so fragmented, no one can have a strategic view of the company's marketing content, and the company cannot fully realize the value of that content. When tools and processes are fragmented, no one can have a strategic view of the content. @stanmiller cmworld click to tweet rachel and stan wanted a tool to manage all content and processes across all marketing teams, from idea and creation to distribution, governance and analytics. They wanted to