The operation of industrial Internet products is an operation with marketing digital transformation thinking. The focus of marketing digital transformation is to build executive list a new marketing system centered on user operations. Products and R&D Design products and develop products in the hope of bringing product value to customers. The product executive list value may include more convenient and time-saving operation for users, or it may be the output of objective and valuable data statistical analysis, which can guide the market to respond quickly to changes.
Operating and selling promotional executive list products and promoting products is to convey to customers the greater value that may be obtained after using the product. The product value of the Industrial Internet has three layers: the value realized by the product (the value obtained by the customer using the product), the value delivered by executive list marketing, and the value received by the customer. The value of product realization focuses on the experience of product design and product function, which is the focus of product managers. The value delivered by marketing and the value received by customers depends more on operations. Therefore.
In order to achieve product value, product and operation need good communication and perfect integration in order to do better. For executive list how the products and operations of the Industrial Internet work together, I will summarize the four-step method, hoping to help you: Demand research, find product value: The early stage of planning is executive list consistent with the product planning idea, and it is necessary to first analyze and position products through market research, competitive product analysis, customer research, etc. Competitive product analysis, find product positioning.